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The Cost of Joy
Mixed media animation & typography
Client
ISTD
What is the cost of joy? Athletes will spend their entire lives striving for greatness and glory. I wanted to focus on their journey, specifically MMA fighters because of the visceral and raw nature of their sport.
To most people, getting punched in the face for a living is nonsensical but after speaking to multiple fighters, and training MMA myself, I want to showcase the pleasure and peace within the chaos of fighting.
The imperfect aesthetic of this piece symbolises the tough journey these athletes take.
I animated some of the more mundane parts of fighting to give a different view of fighters.








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